Business Model


September 12, 2016


It is said that "the head, the heart and the core of Paris” is that little island located in the center of the City of Light, in the middle of river Seine. It was originated by the year 250 BC, when a small Gallic tribe called parisii settled in the area that is now known as Île de la Cité, considered the old center and cradle of the city. The population gradually grew keeping...

August 23, 2016


Thomas Jefferson, essential custodian of freedom, wrote "Were it left to me to decide whether we should have a government without newspapers, or newspapers without a government, I should not hesitate a moment to prefer the latter". If we understand the context of this phrase, it would seem much more modern that when it was pronounced in 1777. US platform of journalism is based...

August 9, 2016


Have you imagined how would your customers' life be without your product or service? If you decide to close your company, are you wondering if your clients would regret it? Or if they could replace you very easily.

The creation of a relevant brand is equivalent to loyalty at a level which your consumers could not imagine their life without it.

In Lewis Carroll's novel, Alice's Ad...

April 15, 2016


In summer 2008, FIFA through its website launched an international survey to identify what was the most representative world's football stadium. The survey was to open six stadiums (Wembley, Camp Nou, Maracana Bernabeu, San Siro and Azteca) considered the most distinctive in the world. The concept was very simple, if the world had a team, what would be it's headquarter...

March 30, 2016


"The enemies of ideas are those who
don't understand them
" - Albert Einstein

Every human being has a different personality. According to the definition of the Royal Spanish Academy (RAE), 1. f. Personality is the individual difference constituting and distinguishing each person from others. It is a set of characteristics or original qualities highlighting in some people. Persona...

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March 30, 2016

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