It is said that "the head, the heart and the core of Paris” is that little island located in the center of the City of Light, in the middle of river Seine. It was originated by the year 250 BC, when a small Gallic tribe called parisii settled in the area that is now known as Île de la Cité, considered the old center and cradle of the city. The population gradually grew keeping up with the Middle Ages, and this little island became the site of one of the most emblematic buildi

Thomas Jefferson, essential custodian of freedom, wrote "Were it left to me to decide whether we should have a government without newspapers, or newspapers without a government, I should not hesitate a moment to prefer the latter". If we understand the context of this phrase, it would seem much more modern that when it was pronounced in 1777. US platform of journalism is based on the first constitutional amendment, freedom of speech and, at the principle of journalism, transp

Have you imagined how would your customers' life be without your product or service? If you decide to close your company, are you wondering if your clients would regret it? Or if they could replace you very easily. The creation of a relevant brand is equivalent to loyalty at a level which your consumers could not imagine their life without it. In Lewis Carroll's novel, Alice's Adventures in Wonderland, Cheshire cat said: "If you don’t know where you’re going, any road will ta

In summer 2008, FIFA through its website fifa.com launched an international survey to identify what was the most representative world's football stadium. The survey was to open six stadiums (Wembley, Camp Nou, Maracana Bernabeu, San Siro and Azteca) considered the most distinctive in the world. The concept was very simple, if the world had a team, what would be it's headquarters? The survey was conducted with the participation of thousands of people around the world, and with

"The enemies of ideas are those who don't understand them" - Albert Einstein Every human being has a different personality. According to the definition of the Royal Spanish Academy (RAE), 1. f. Personality is the individual difference constituting and distinguishing each person from others. It is a set of characteristics or original qualities highlighting in some people. Personality is always expressed with reference to someone else. It is very common to express and think "t